Home stores bid farewell to the golden age of controversy!
Thomas Furniture tells you the golden age when furniture stores bid farewell to hundreds of contentions! In the golden age, a group of heroes rose together, and a number of home furnishing stores rose rapidly in various regions. Although they are constrained by productivity factors, they are all entrenched, and the initial dividend has continued to consolidate and develop, becoming an important distribution channel and scenario for home furnishing. However, after the rise of the fission of BAT and TMD Internet giants, productivity has been unprecedentedly high, and the three major stores in the country, Red Star Macalline, Actual Home, and Fusime have successively taken advantage of the capital market, or rely on regional scale advantages, have begun to acquire regional regions in the country Store. Household sales have entered an era of stock competition, and integration has become a new trend. Red Star Macalline: Buy, buy, buy is not ambition, it is inevitable "Home furnishing grows to a certain stage, and will definitely take the path of industrial integration. " Industry experts believe that it is a good situation for the store to quickly form an alliance model. According to the author's review, from 2015 to 2019, Red Star Macalline invested nearly 30 companies, with a maximum investment of 1.5 billion yuan. In 2018, it invested 17 companies in the upstream and downstream of home furnishing, which is the leader in the field of home furnishing stores. On July 18, Red Star Macalline also invested 348 million yuan in a strategic investment in Ginza Home and obtained a 46.5% stake. After the transaction is successful, Red Star Macalline will win the operating rights of 12 shopping malls in Ginza Home Furnishing and manage 43 home furnishing stores in Shandong. From the perspective of the growth path of giants such as Ali Tencent Meituan, non-stop mergers and acquisitions have become daily after listing, and Red Star follows the same path. The first reason is that the home stores are scattered, and the smaller scale is more resistant to risk today. Sooner or later The second reason is the era of stock development and the performance of the Chinese economy. The amount of funds used for self-built stores is large and the risks are high. Mergers and acquisitions of regional stores and joint development have become the best options. This is also the normal logic for the development of enterprises in the economic market. Hundreds of companies contend, followed by a few giants. Taking the United States as an example, Home Depot and Lowe's accounted for 43% of the U.S. home retail market share. The Chinese market is second only to the United States. After several rounds of integration, it will also enter the same situation. Red Star Macalline vice president Li Xiuxiu once said that from the comparison of the population size of China and the United States, it can be estimated that the Chinese home furnishing market can achieve the size of at least four US markets. Actual home: a chaser who dares not relax According to the latest announcement, the road to backdoor listing is getting closer and closer. It is expected that mergers and acquisitions after listing will also be intensive, and there are currently many mergers and acquisitions disclosed. According to the carding, from 2014 to 2017, the expansion strategy of the home actually started to be different. Most of the newly opened and contracted stores are high-quality home stores in M ​​& A or strategic holding areas. At the same time, in January 2018, Juranzhijia acquired 70% of the shares in Henan Home Furnishing Stores, and 8 stores under Oukailong were incorporated into the Juranzhi system, and the dual brand of “Juranjia · Okailong†was launched. In addition, the actual home has invested heavily in other fields and regions, including the Japanese home furnishing field. Sorting out history, it was founded in 1999, and it came out of Beijing 13 years later than Red Star, but from the perspective of the number and distribution of stores, it is no less than Red Star, and the expansion momentum is rapid. It has always been regarded as a store giant that catches up with Red Star and can match Red Star. In 2018-2019, Alibaba successively invested in the actual house and Red Star Macalline. When Ali actually invested, according to the investment amount at that time, Alibaba ’s approved valuation was 36.3 billion yuan. At that time, the market value of Red Star was 35.8 billion yuan. This means that Red Star, in fact, is already the strongest "Gemini" in China's home furnishing market. Fusumi: the regional hegemon who waits for hunting In July, Fusenmei held a shareholding in Sichuan Jiannan Decoration with a shareholding of more than 20 million and 51%. It said that the acquisition is aimed at achieving resource stacking and complementary supply, and will provide design, public decoration, home improvement, complete decoration and Bag check-in service. This also means that Fusenmei entered the decoration business new track from the home circulation main track. Through the integration of public decoration, home improvement, whole decoration and building materials home supply chain, access to 2 trillion decoration market. This is a business that kills two birds with one stone. On one side, Fusenmei docked with real estate agents to do the hardcover business; on the other hand, for the distributors of Fusenmei stores to dock the upcoming hardcover industry cake and share together. The stickiness of the customers in the store is also stronger, because Fusime is not only a distribution channel and scene, but also willing to guide the future market to the mall customers. Prior to this merger, Fusenmei had much fewer acquisitions than Red Star and the actual "Gemini", and the profit for many years of deep cultivation in the wealthy Sichuan area was also very impressive. According to the latest 2019 performance report, the revenue in the first half of the year was nearly 800 million yuan, and the net profit exceeded 400 million yuan. According to the close on August 1, the market value of Fusime is about 9.4 billion yuan, which is about 1/3 of that of Red Star and actually, but enough to become the dominant giant in Central China in addition to "North Juran South Star". Whether the three giants of the Chinese home furnishing market have taken the initiative or strategic choices, they have begun to acquire local quality stores, indicating that the era of integration has come. Ren Zhengfei said that Huawei ’s strategy of expanding its circle of friends is also applicable to any field. Cross-border cooperation and merger and acquisition break the golden age of decentralized contention, but it will also bring a new golden age of giants ’high-efficiency and high-quality business development. Massage Bathtub Massage Bathtub,stand alone bath,freestanding jacuzzi tub,freestanding whirlpool tub,modern freestanding bath Guangzhou Aijingsi Sanitary Products Co.,Ltd , https://www.infinityedgehottub.com