Cooling in the property market affects flooring and other industries

At this stage, the amount of new and second-hand housing transactions in Beijing's real estate market has fallen, and Beijing's floor and other home markets have also been affected. Under this trend, only floor companies can grasp the just-needed market to gain future development. Road.

The cooling of the property market affects the floor and other home industries

"Low turnover volume" and "survival pressure on the property market." Since January of this year, Beijing's property market volume has declined. According to statistics, from January to April 2014, the volume of new commercial housing in Beijing was 22,509 units, a decrease of more than 50% compared to the same period of last year.

At the same time, the transaction volume of second-hand housing is also not optimistic. According to statistics from the Market Research Institute, in the first quarter of 2014, the volume of second-hand housing transactions in Beijing was 23012 units, which was 72.4% lower than the transaction volume in the first quarter of last year. In April and May, the transaction level of second-hand housing continued to decline. In the first half of May, the number of second-hand housing internet signings was 1,472 sets, a decrease of 34.66% from the beginning of April.

The cooling of the property market affects new opportunities such as flooring and other industries.

Jiuzheng Building Materials Network understands that the downside of the real estate market has gradually affected the home market. The narrowing of consumer demand at home has also caused the chill in the flooring industry to fade away. The national building materials boom index BHI jointly released by the Department of Circulation Development of the Ministry of Commerce and the China Building Materials Circulation Association also showed a weak home market.

Although the cumulative sales of building materials home stores above the national scale for the first four months increased slightly year-on-year, from January to April, the purchasing power index has been “negative growth” compared to the same period of last year. Qin Zhanxue, executive vice president of the China Building Materials Circulation Association, said: "The popularity index has been rising all the way, and the purchasing power index has fallen, which means that people who come from the stores 'see more, buy less,' and buyers wait and see is the main tone, and the wait-and-see trend is still expanding."

Renovation into the starting point of flooring and other home industries

The continuous decline in the volume of residential transactions has made floor companies more valued in the demand for second-hand home services. The need to improve renovations, replacements, etc. has become a new channel for home businesses such as flooring to expand their business. According to Qin Zhanxue, in April, the traditional decoration season has arrived. Although the new house is not released because of the wait-and-see mood of the buyers, the second renovation and the transformation of old houses will bring new demands. According to industry analysts, the proportion of secondary decoration in the Beijing market has reached 40%, and this figure has reached 60% in foreign countries and the market still has a lot of room.

In addition, some companies even look at the early development of re-listing to reduce the impact of the reduction in the trading volume of existing and second-hand housing. A deputy general manager of a decoration company said: "The turnover of second-hand housing is very obvious, and we are now developing and expanding markets for customers who will be handed over at the end of this year or next year. With advances in material prices and labor costs, pre-booking renovations is a hedge. We attach importance to the development of the pre-market, and we can also avoid the impact of the downside of the housing market."

In the face of the current lukewarm market demand, more companies have chosen more prudent strategies to do a good job of the current market while focusing on channel development. A floor brand official said: "The market demand has been reduced, we can not control, the first thing is to do a good job of the natural customer service into the store, and after more than ten years of brand precipitation, but also to ensure that some stable repeat customers."