The impact of e-commerce "going to intermediateization" on labor insurance industry dealers

   In the labor insurance industry, the dealer group is a huge branch. This branch has played an important role in the past few decades. With the advent of the e-commerce era, more and more dealers have been hit by unprecedented impact. Especially in recent years, dealers who have lived very moist have constantly faced the question of survival or death. This aspect is affected by the economic downturn. On the other hand, the concept of “de-intermediation” in the e-commerce era is labor insurance. The impact of industry dealers is even greater.

Labor insurance industry exists dealers, with its unique short term is difficult to be replaced by the relevant commercial value. However, in the context of “de-intermediation”, if the dealers do not change, the value of their existence will be weakened, and even the meaning of their existence will be quite challenged. Then, the dealers’ past and future will be What are the challenges ?

The value of the labor insurance industry dealers is mainly reflected in the following aspects:

One of the functions of the labor insurance industry dealer:

The manufacturer picks up the goods from the dealers and does not directly settle the payment. It adopts the method of paying the goods first. In this case, the dealer's fund-paying function is extremely obvious. Many buyers also naturally regard the dealer as an important one. Financing channels, this function also paves the way for dealers to return funds slowly and cash flow restrictions.

Labor insurance industry dealer function two: customer

Dealers are often localized and have huge resources to mobilize, especially for the government procurement market. The unique customer resources of dealers are particularly important, and can even directly constitute commercial value, which is not available to any manufacturer. Advantage. It is understood that many dealers have taken up this field after they have opened a joint in a certain area.

     In a sense, the Chinese market is not a complete market, but a small market that is divided . As a result, the social network owned by dealers has become an irreplaceable role and value to some extent.

Labor insurance industry dealer function three: customer service

An important function of the labor insurance industry dealer is the customer development and maintenance functions. In a sense, the number of dealer service terminals and the control of the terminal determine the strength of the dealer.

The challenge of e-commerce "de-intermediation"

As an indispensable bridge between manufacturers and terminals, dealers undertake sales functions such as distribution, distribution, logistics and distribution that cannot be completed by manufacturers alone. For a long time, the labor insurance industry manufacturers have formed a unique kind of interdependence, and the interests are not completely consistent. Compared with Western countries, China's market does not have a unified market and highly mature circulation channels and retail terminals. These characteristics lead dealers to rely on the price difference of “buy and sell” for a period of time to be profitable, while the Internet is highly transparent. In the era, dealers ushered in the "low profit era." What really changes the status of dealers is to enhance the value of traditional dealers. How to do it? It is a question that deserves to be deeply considered by dealers.

A Probe into the Road to Breakthrough——Improving Our Value and Developing New Functions

1. Warehousing functions. Warehousing usually involves a large investment, and a strong dealer can establish a storage model. For dealers, with the growing proportion of e-commerce in the entire retail market and the rapid development of distributed e-commerce, the demand for warehousing will continue to grow. For dealers who establish warehousing, although the investment is not small, the investment is a sunk cost, and its cost will continue to be apportioned over time.

2. Terminal maintenance functions. The essence of marketing is to establish a long-term trading relationship with customers. An important function of the dealer is to maintain and manage the terminal. In the context of “Internet +”, this is still an important function of the dealer. And such work, whether from the perspective of cost or division of labor, dealers to undertake this function is more appropriate.

The purpose of the e-commerce era is to optimize the original channels. It is not to completely eliminate the traditional channels. As long as the dealers actively change and cater to the general trend of e-commerce development, they will still play an irreplaceable role. ( Editor of China Labor Insurance Network, Yi Yibing)

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