Shunde furniture enterprises refuted the tide of closure: "The traffic jam said" is not scientific

"It is not scientific to use the 325 national highway to block traffic to gauge whether the furniture industry in Shunde is prosperous." Yesterday, Shunde held the press conference of the 5th Shunshang New Year Summit in 2013. Zhou Zhenyang, chairman of Hualun Tis Furniture Co., Ltd., refuted the appearance of Shunde furniture enterprises. The idea of ​​closing the tide.

Last month, a domestic financial media reported that the collapse of the furniture industry in the Pearl River Delta was ahead of schedule, and the industry claimed that it was the biggest difficulty in 30 years. The report suggested that the 375 national highway from Longjiang to Lecong (actually 325 National Road) was not serious enough to measure Shunde. The furniture business is good, the more serious the traffic jam, the better the business, and vice versa. "Since last year, this section of the road is not very congested." Many small furniture factory owners in Shunde District chose to "broken arms to stop bleeding."

Zhou Zhenyang gave a different statement on the "facts" shown in the report. He is also the vice president of the Guangdong Furniture Chamber of Commerce and the chairman of the Shunde Furniture Brand Alliance. Zhou Zhenyang said that Shunde Furniture has maintained an increase of more than 20% every year for the past 30 years. In recent years, it has been affected by the national real estate macro-control policies, and there are signs of slowing growth. This year is particularly evident. However, Shunde Furniture's overall risk resistance capability is relatively strong, because many manufacturers have their own property and factory buildings, which are significantly different from those in Shenzhen and Dongguan.

Zhou Zhenyang also pointed out that in the past, there was a traffic jam in the 325 National Road from Lecong to Longjiang. It is not scientific to measure whether the furniture industry is prosperous by traffic jam or not. Because, under the government's efforts, this year's 325 National Road has undergone a barrier-free rapid transformation. From Lecong to Longjiang, there is only one traffic light, and it has already bid farewell to the history of "blocking traffic."

"The report also mentioned that there are more than 1,000 furniture enterprises in Shunde. Actually, according to the disclosures of Lecong and Longjiang Industrial and Commercial Departments, there are nearly 3,000 furniture registration companies, and some of them are not listed, and three or four thousand are certainly no problem." Zhou Zhenyang said His own company has maintained a growth of more than 15% this year.

Previously, the Shunde Furniture Association and the Lecong Furniture Association jointly issued a public statement and denied the “downturn” in the region. According to official statistics, the number of industrial and commercial registrations of furniture enterprises in Lecong Town is currently more than 1,500, an increase of more than 300 compared with 2011. In 2012, Lecong furniture enterprises closed 9 due to poor management, 12 fewer than the previous year. Reduced by three. In 2012, Longjiang Town registered 2,600 industrial and commercial registered furniture enterprises, an increase of 20% over the previous year. As of October this year, Longjiang added 360 furniture enterprises this year and cancelled 47; in October alone, 39 new furniture companies in Longjiang , canceled 6 homes.

Zhou Zhenyang further explained that Shunde Furniture has been rooted in second- and third-tier cities. With the acceleration of urbanization in China, second- and third-tier cities are fertile ground for future development and also the way out for industry. The construction of the country's 36 million affordable housing is also a big market, while the demand for exporting emerging markets such as Brazil, India and South Africa is also relatively large. Therefore, he predicted that “although the country’s real estate market regulation will continue, it will be no problem to maintain 10% to 15% growth next year.”

Industry is still difficult next year

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"Before the new year's macroeconomic regulation and control policy is unclear, the development of the real economy is still difficult." At yesterday's press conference, many of the businessmen were not very optimistic about the economic trend next year.

"The home appliance industry does have a slowdown in growth." Huang Gui, vice chairman of the Ronggui Chamber of Commerce, said that although the export share was flat with last year, the domestic market slowed down. It is a pity that in the case of the slowdown of traditional sales channels, e-commerce has greatly promoted the sales of home appliances. Ronggui has 300 companies involved in e-commerce, and e-commerce with annual sales of 1.8 billion yuan. enterprise. Zhou Weiquan, chairman of Guangdong Dadi Weiye Group, revealed that the export of small household appliances (mainly electric kettles) has been greatly affected this year, especially for the Japanese market.

The mechanical equipment industry presents a situation of “two-days” in domestic exports. Zhang Tao, vice president of Yizumi, said: "This year, under the slowdown of manufacturing, enterprises still expect 10% growth throughout the year. Especially in the export market, this year is expected to increase by 20%." The domestic market has declined.

However, the pharmaceutical industry engaged by Xu Tiefeng, chairman of Shunshang Club, is relatively optimistic. He said that the benefits of the national medical insurance coverage are increasing, and there are more people who are visiting the disease. In addition, the use of antibiotics by the state is restricted, and the use of Chinese medicine products with bactericidal ability has also been greatly improved. As well as the cost of Chinese medicine, the performance is expected to increase significantly this year.

Looking forward to the future, Zhou Weiquan said, "At present, the government, some enterprises, and ordinary people are more impetuous and lack entrepreneurial spirit. The feeling of doing business is not as fast as speculating a piece of land. When the national policy is unclear and there is no major profit, It is estimated that it will be a tough year for the industry next year.

However, Zhou Weiquan saw the development opportunities in the next five years. He said, "The next five years may be a golden age. It depends on the corporate culture and capital strength. We have already begun to lay out the southwest and east China markets and prepare for the next five years. ""

Zhang Tao also said that the mechanical industry has a relatively high degree of relevance to traditional manufacturing transformation. With the trend of manufacturing automation and intelligence, it is still optimistic about the future market.

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