Furniture brand warfare terminal zero formaldehyde home core material into a magic weapon
Led Studio Light,Led Panel Studio Light,Studio Soft Panel Light,Tv Studio Panel Light EV LIGHT Guangzhou Co., Ltd , https://www.evlightpro.com
Throughout the various activities, regardless of the price of the bargaining, the league, the group purchase, the collection, and so on, in addition to testing the organizer's activity organization and propaganda, in fact, the competition is still a The most basic basic point "price". The price has become the only big knife that can be cut to competitors. This has led to the “Golden September and Silver 10†stage, and the major furniture terminal stores have seen a chaotic situation of “promotional price warsâ€, which dazzles consumers and has no core highlights directly to consumers’ hearts. in. Zero Formaldehyde: Product differentiation and marketing differentiation have become a magic weapon for the terminal. In the chaos of the “Golden September and Silver 10†promotion activities in the furniture industry, the sales of zero formaldehyde sheet furniture is called a dark horse. It is understood that the first feature of this activity is the differentiation of core products and marketing differentiation. Take Shi Nieman's wardrobe and Yadan wardrobe as an example. They signed the sale of the wardrobe and other custom furniture products made of Wanhua zero formaldehyde and fragrant board. The conventional MDF and particleboard products became The foil of the event, or the taro type product.
At the same time, the signing of the sale will not significantly reduce the price as a point of appeal, but to fight the "emotional card", especially for the three types of families with pregnant women, children, and couples of childbearing age, with a heartfelt care for the family's healthy living environment. . At the signing ceremony, the site pays more attention to deep communication with the owner and the on-site experience of zero formaldehyde products. On the basis of building awareness and improving the caring emotions of the family, the owner spontaneously pays for the good products and family health. The average signing rate of activities is generally maintained in the range of 70-90%, which can be said to be a miracle of terminal promotion activities.
In 2013, the reshuffle of the traditional furniture industry has become the consensus of the industry. If you can survive in a severe competitive environment and develop rapidly, you must have effective innovation in core technology. Zero-formaldehyde furniture processed with zero-formaldehyde sheet broke through the price of furniture, and it was just a good idea to explain this.