Exclusive: Zhu Changling, vice chairman of the China Association of the Chinese Association, sees 2010 domestic sales
Zhu Changling accepted this website to visit the guide: China's overall furniture overcapacity, domestic sales is bound to create competitive pressure, China's furniture domestic market will be more prosperous in 2010, furniture companies should not blindly transform. With the impact of the financial tsunami on the export of the furniture industry last year, the domestic market has gradually been favored by Chinese furniture manufacturers, which has created a boom in the domestic furniture market in 2009. At the just-concluded Central Economic Conference, it was proposed to continue to maintain growth in 2010. Domestic demand, does this mean that the domestic market for furniture is growing stronger? How do companies respond to the market competition pressure brought by this? December 8, 2009, China Guangzhou International Furniture Fair Sichuan Introduction Conference and Sichuan? The Guangzhou Furniture Industry Exchange Conference was held in Chengdu. Zhu Changling, the vice chairman of the China Furniture Association, accepted the visit of Focus Home Network and answered the changes in the domestic furniture market and the development characteristics of the furniture industry next year. Furniture is the fifth-largest furniture for bulk commodities. As a rigid consumer durable consumer goods, Zhu Changling ranks large consumer goods, and furniture ranks fifth in terms of home appliances. The top four are real estate, automobiles, clothing and food. . Zhu Changling admits that after the risk of furniture exports began last year, domestic sales will inevitably impact the domestic market. The competition in the second and third grade furniture market has already been reflected. The domestic market for Chinese furniture will be more prosperous next year, mainly in addition to income, housing and population. In addition to the basic factors that promote the development of furniture, income and promotion, there are several notable features. Zhu Changling said that the first is that China’s urbanization rate is gradually moving from the current 45% to 70% abroad. There are 10 million farmers who will become urban people. Secondly, 10 million couples get married each year. The rise of white-collar workers with an annual income of 100,000-200,000 yuan has boosted the consumption of furniture. Finally, the development of the tertiary industry is still At around 40%, there is still a big gap compared with 70% of foreign countries. This shows that there is a broader road to the development of the furniture industry. In addition, with the growth of the post-80s, the changes in furniture consumption habits also affect the domestic demand market. Power is provided. The demand for industrial furniture is rising. It is understood that a newspaper in Chengdu has conducted a survey of 3,000 readers. The result is that the average household consumption of furniture reaches 42,000 yuan. For this figure, Zhu Changling sighs relatively high. The big single appears in 2009 China. A feature of the furniture consumer market. Another feature is that the consumption of furniture brought by channels such as restaurants, hotels, airports, automobiles, medical care, and government procurement is staggering, and the demand for industrialization and urbanization is also driving the expansion of the domestic market for furniture. The positioning of furniture enterprises should avoid blind changes and face the increase of domestic demand market. Many export-oriented enterprises are transforming into domestic sales. Zhu Changling’s suggestion is that Chinese furniture itself is diversified, and there are many branches for civil, office, education, hotels, etc. The positioning, export to continue to export, to do the level 1 market, to do the 2, 3 market furniture companies must first raise their own positions, should not blindly follow the trend, in areas that are not good at transformation. One reason for the domestic sales of furniture in 2009 was that exports were blocked. At the end of 2009, what is the export of furniture this year? According to the reporter, the annual growth rate of furniture exports in the past year was 30%. This year, the growth rate of this year's furniture has dropped by 8%. Overall, despite the decline in furniture exports this year, it is expected to achieve sales of 25 billion US dollars in the whole year. The domestic market is about 50,000 billion yuan. It is understood that the price change caused by the slowdown in exports has risen. For this phenomenon, Zhu Changling explained that in fact, the dependence of the international market on Chinese furniture is still very large. The financial crisis has the biggest impact on furniture export enterprises. In order to fight the price of each other, the growth rate slowed down this year. At a slow speed, everyone raised the price. Information from GO Jiaju, want to know more home textile information, home information, furniture information, home decoration information, building materials information Welcome to the GO Jiaju official website. GO Jiaju Brand Pavilion officially launched, more brand home textiles, brand home, brand furniture, more solid wood furniture brands, American furniture brands, Jane European furniture brands for you to choose, brand discount, brand promotion, brand sale network help You save the province again. Don't want to go out? 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