Wenzhou shoe companies return to the EU market with a "high profile"

In recent days, China’s Aokang Group in Wenzhou has been busy shipping the first batch of nearly 20,000 pairs of leather shoe packs to Europe, followed by hundreds of thousands of pairs of leather shoes and so on sent to the same market. This is Aokang's first Chinese shoe to be sent to Europe after the EU cancelled its anti-dumping duties.

Under the unremitting efforts and defenses of the Chinese shoe companies such as the Ministry of Commerce and Aokang, from April 1st, the EU officially canceled a high anti-dumping duty of 16.5% on Chinese leather shoes. Affected by this good news, many European leather shoe orders originally invested in neighboring countries such as Vietnam, Indonesia, Malaysia, and India have recently been transferred to shoemaking enterprises in China.

It is understood that this batch of shoes is Aokang's largest customer in the European Union - Italy GEOX company orders. Previously, the company had achieved more than 1.5 million pairs of Aokang's annual orders, and afterwards, the EU’s anti-dumping orders had less than 1 million pairs of orders. This year learned that the EU's anti-dumping duties were abolished, and GEOX’s orders for the first quarter increased by about 70% from the same period last year.

Aokang not only increased the number of leather shoes exported to the EU, but also increased the unit price compared with previous years. This wholesale to Italy's leather shoes are priced at more than 20 US dollars. This year, Aokang has approved a unit price of 40 US dollars for German orders.

In addition to GEOX, customers from European brands such as Sixty, Camens and Wartmnn from Italy and Germany also came to the door and the orders flew like snowflakes. Faced with a sudden surge in the EU market, a group of Zhejiang shoe companies, including Aokang, which had tempered and defended anti-dumping experience for five years, were not overjoyed. Instead, they returned to the European market with a more mature attitude. They rationally Change from "find orders" to "selected orders" while improving product quality, reject price wars, and value the gold content of orders.

The management of Aokang’s import and export business stated that although the EU cancelled the anti-dumping duty on leather shoes from China, the European Union is also seeking new protection measures. Therefore, Chinese shoe companies must be careful. O'Connell's choice of European orders must comply with Aokang's requirements in terms of product price, style and brand strength. O'Connell will only take orders. Although there are a large number of European orders flying to Aokang, the company only took orders from several high-end customers such as German Wartmnn.