Red Star Macalline was among the first batch of selected furniture "trade-in"

Red Star Macalline was among the first batch of selected furniture "trade-in"

On November 4th, Red Star Macalline held a press conference in Beijing and announced that it had become one of the first batch of pilot enterprises selected for Beijing Furniture's "Trade-in for Old". As early as the beginning of 2012, the Beijing Municipal Commission of Commerce decided to start experimenting with furniture trade-in this year. After careful study, the “Beijing Furniture Trade-in Pilot Implementation Measures” was finally determined and the furniture was piloted from November 1st to November 30th The trade-in policy is for one month. As one of the pilot enterprises designated by the Beijing Municipal Commission of Commerce for furniture trade-in, Red Star Macalline has launched a comprehensive “trade-in” program in Beijing East Fourth Ring Mall, West Fourth Ring Mall, North Fourth Ring Mall, North Fifth Ring Mall and Chaoyang Road Mall Services, consumers buy cabinets, sofas (sofa decoration effect diagram), beds, tables and chairs and other four types of new furniture, and hand over old furniture, they will receive a 10% subsidy on the furniture sales price. The subsidy is provided by the government and Hongxingmei Kailong each bears 5%, and the subsidy for a single piece of furniture does not exceed 1,000 yuan. Take the lead in exploring the way for furniture

Before the government began to study furniture "trade-in", as the leader of China's home furnishing industry, Red Star Macalline has successfully made beneficial attempts.

On March 13, 2011, Red Star Macalline took the lead in launching the "Must Change? Red Star Macalline 100 Million Home Upgrade Subsidy Program" in Beijing, Shanghai and Chongqing, with a total subsidy amount of 100 million yuan for users who purchase new furniture Subsidize. In just one month, more than 5,000 users in Beijing, Shanghai and Chongqing have changed their furniture, and there has been a fiery scene in the three stores. Consumer demand is strong, especially some first-line brand furniture has become the first choice of consumers. By the end of 2011, more than 10,000 users had received subsidies for new furniture through this activity.

Red Star Macalline's "must change" plan can be called a spontaneous version of furniture "swap old for new". A total of about 400 professional service personnel from 100 service teams have recovered old furniture in tens of thousands of consumers' homes in more than half a year. The subsidy amount exceeds 100 million yuan, setting a precedent in the industry.

Participate in policy formulation to obtain pilot qualification

Through the implementation of "Must change? Red Star Macalline 100 million home upgrade plan", Red Star Macalline has accumulated enough experience in furniture "for the old", and also found many difficulties, such as difficult valuation, difficult recycling, Management is difficult and so on.

After learning of the news that furniture or relay appliances will be replaced with old appliances, which will become a new measure to stimulate consumption, Red Star Macalline actively responded and participated in the formulation of the relevant policy process of the Beijing Municipal Commission of Commerce on furniture "replace old to new" The actual and possible difficulties in the course provide valuable advice for the final decision of the policy. In the end, Red Star Macalline participated in the government's public bidding and won a place in the first five pilot malls.

Trade-in officially started with a promised subsidy of 5%

From November 1st to the 30th, Beijing Furniture “formerly trades for new” was officially put into trial operation. Consumers in Red Star Macalline participating in trade-in merchants to purchase furniture products and deliver the full amount, they can participate in furniture "trade-in", can get a 10% subsidy for the furniture sales price, the subsidy is 5% each borne by the government and Red Star Macalline, The subsidy amount for a single piece of furniture is up to 1,000 yuan.

At the same time as the merchant delivers goods, consumers deliver the old furniture, and Red Star Macalline will provide "Beijing Furniture Trade-in Voucher". Consumers can use valid ID, old furniture trade-in voucher, order / sales order, and invoice. Go to the Red Star Macalline cashier to apply for a subsidy. The amount of the subsidy will be paid to the consumer's bank card in the form of bank transfer. It is reported that the deadline for Red Star Macalline old furniture recycling is January 20, 2013, and the deadline for applying for subsidies is January 30, 2013.

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