Strongly stationed in the five major furniture manufacturers in the northern part of Zhengzhou

The Zhengzhou North District furniture market, which has been calm for many years, has been broken by two "new members" in recent days. On October 1, Ou Kailong International Furniture Purchasing Center, located 200 meters west of the intersection of Beihuan Road and Wenhua Road in Zhengzhou City, officially opened. As a well-known furniture brand operator in Zhengzhou, plus the advertising bombing before the opening of the business, the opening of the Ou Kailong International Furniture Purchasing Center can be described as full of popularity. The traffic in front of the square is flying, the crowds are everywhere, and the traffic conditions at the intersection of Beihuan Road and Wenhua Road are still west. At one point, it caused a large area of ​​congestion and congestion. On September 30th, another three-storey business district on the North Ring Road, Guorui Furniture City, officially opened its doors. At this point, there are four furniture markets in the area about 2 km from the section of the Beihuan Road from the cultural junction to the Suoling intersection. If you add the similar Guoji Road and the cultural intersection, the Beijing Yitong Furniture Parity Shop, North There are as many as five furniture operators in the district. The density is large, the location is close, it can be described as close-knit. "Competition definitely exists, but we also welcome them, so that the entire North District furniture market can be more mature." For the arrival of the "new members" of the furniture industry in Zhengzhou North District, Song Jihong, the manager of Yi'an Furniture Mall, the nearest to Ou Kailong International Furniture Purchasing Center Welcome. North District “Geogas” attracts furniture manufacturers to get together. Before September of this year, there were three professional furniture operators in Zhengzhou North District: Yi'an Furniture Shopping Mall in Beihuan Road and Cultural Intersection, Longhua Furniture Plaza in Beihuan Road and Fengqing Road. Cultural Road and Beijing Unicom Furniture Cheap Shop on Guoji Road. Now it will increase to five overnight. For the phenomenon that five furniture operators have gathered in Zhengzhou North District, Song Jihong believes that the strategic factors of Zhengzhou's northward and eastward expansion of the city have led to the attention of merchants to the Zhengzhou North District. “Looking at the maturity of the business district in Zhengzhou North District and the prosperity of the real estate industry and the prosperity of the real estate industry, we can see the development speed of Zhengzhou North District and the huge potential of the future.” “One is that the rent here is slightly cheaper, the other is more The important thing is that this market in Zhengzhou North District is very optimistic.” The person in charge of a furniture brand in Beijing, who just entered Guorui Furniture City, told the reporter. At present, there are nearly 200 real estate projects in Jianzhou North District that have been built and under construction, such as Greens, Provence, Tuscany, Dahe Spring, Cultural Greentown, Jianye·Forest Peninsula, and Fengyao. There are professional consumer markets such as Gome and Five Star Electric Appliances, Xinjiayuan Building Materials Supermarket, Beihuan Building Materials City, Jiangshan Home Textile City and Tomorrow Home Market. As a furniture industry with upstream and downstream relations with real estate, of course, such a huge "cake" will not be missed. Ou Kailong intends to be in the long-term and relative to other operators, the intention of the furniture chain operator Ou Kailong to enter the North District is more worthy of attention. Prior to this, Ou Kailong already owned four chain stores in different thematic categories in Zhengzhou, but there was no Ou Kailong “site” in Zhengzhou North District. In this regard, Ou Kailong CEO Wu Dawei said that Ou Kailong has completed the layout of East, West, South and China in Zhengzhou City, but the North District is a blank. Since the beginning of last year, Ou Kailong has been selecting a site in the North District. Selected the Beihuan Chenzhai Yimei Flower Market. Not only that, but Ou Kailong’s presence in the North District has another idea, which is to rely on the influence of its own brand and take advantage of the convenient transportation advantages of Beihuan Road and Wenhua Road to radiate its influence to nearby markets such as Jiaozuo and Xinxiang. Only in view of the decoration style of Ou Kailong and the name of the “International Furniture Purchasing Center”, Ou Kailong North Ring Store still follows the positioning of the high-end market. “Subverting the traditional super-large, experiential furniture shopping malls is even higher than the positioning of the top-level pavilion of Ou Kailong Jinshui Road.” Wu Dawei positioned the Ou Kailong International Furniture Purchasing Center. It is understood that 30% of the more than 200 brands of Ou Kailong North Ring Store are the first international brands introduced to Zhengzhou, surpassing the top-level pavilion of Ou Kailong Jinshui Road, which is famous for its fine furniture. In order to create the opening of the Ou Kailong International Furniture Purchasing Center, Ou Kailong's advertising momentum and promotion methods are also quite shocking to consumers and the industry. "It is more favorable than the anniversary of July 18." Wu Dawei said. Compared with Ou Kailong, the other "squid effect" is mainly for the low-end market. Longfeng Furniture Plaza has been operating for ten years. Due to its long time and poor market environment, the positioning is relatively low-end, and Yi'an Furniture Mall opened in 2006, which is also a low-end positioning. The Beijing Yitong Furniture Guoji Road Store, which was opened in 2008, was originally renamed the Experience Hall. It was later refurbished in August 2009 and renamed as a parity store. This change in name also seems to indicate its positioning tends to the mid-end market. In order to cope with the competition, and also for the National Day promotion needs, Yi'an furniture, Beijing Yitong furniture parity store, etc. also held various promotional activities. "According to the actual situation, we took out 100,000 yuan in cash for promotion. On the last day of the National Day, our turnover is still 500,000 yuan." Song Jihong told reporters. He said that although Yi'an Furniture Mall has the advantages of its own properties, people flow and relatively mature stability that are not available in other markets, it also faces a single disadvantage of the product structure of the mall. "The next step is to further optimize the product structure, to achieve small, refined and fashionable product positioning, and to do a good job in the mid-range market." But for the competition caused by the existence of several markets, Song Jihong also said that he would not worry too much. “They all come in is also a good thing. First, the market is complementary. Second, several markets have formed a larger market that will meet different consumer needs.” Another industry analyst analyzed that the arrival of Ou Kailong will lead The competition in the furniture industry in Zhengzhou North District has escalated. However, from the current development trend of the entire North District and the market demand potential, there is no market saturation problem for the time being.

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