Mr. Liu Shumiao, General Manager of Kangcheng Healthy Home Products Co., Ltd. With the continuous development of the national economy, the national income has steadily increased. It is becoming more and more a personal and family demand to have a set of high-end and comfortable massage sofas. Soft furniture in China's furniture market is increasingly popular with consumers. As the leader in the software furniture brand, the innovation of the product has been at the forefront of the industry in Cannes, and at the 22nd International Furniture Fair, it has launched a special special with vibration, cooling heating, 5.1 channel surround sound and so on. Functional smart sofa products. For this reason, Focus Net Furniture Channel specially interviewed Mr. Liu Shumiao, the general manager of Kangcheng Healthy Home Products Co., Ltd. in this exhibition. Cannes Exhibition Hall: What are the better innovations in the “COZZIA Kangcheng†products at this exhibition? Liu Zong: Enterprise innovation is the vitality of enterprise development. Our “COZZIA Kangcheng†has been constantly innovating in products to meet the needs of the market, and has always been at the forefront of the industry in product innovation. Reporter: What are the product structures of "COZZIA Kangcheng"? Where is the product advantage? Liu Zong: The products of “COZZIA Kangcheng†are mainly sofas with massage functions, massage chairs and small massage products. The massage sofa of “COZZIA Kangcheng†not only has the basic functions of lying back and leg, but also has the function of intelligent health massage. On the basis of the multifunctional sofa, there are many sets of special artificial hand massage devices on the back, and through the microcomputer. Intelligent control massage movement, free to choose kneading, massage, shiatsu, tapping, tapping and other massage techniques and combinations. Through the rolling massage of the spine and the neck, shoulders, back, waist, hips, legs, feet, etc., stimulate the large points to improve the internal organs, promote blood circulation, thereby relaxing the body, eliminating fatigue and restoring vitality. Health massage function. It can effectively prevent spinal diseases such as bone hyperplasia and lumbar disc herniation, and has certain physical auxiliary therapeutic effects on common spinal diseases. Reporter: According to our understanding, "COZZIA Kangcheng" massage products are all very environmentally friendly products, from where Can it be reflected? Liu Zong: "COZZIA Kangcheng" intelligent massage products use Italian imported leather, comfortable and flexible to touch; the stent uses subtropical eugenic broad-leaved forest trees, dried by special techniques, and through the special process of microwave insecticidal eggs, anti-bacteria, mildew and anti-corrosion; Imported high-density memory foam, with good breathability, soft and elastic. The massage sofa reporter in the exhibition hall: What is the superiority of the products of "COZZIA Kangcheng" compared with other software sofas? Liu Zong: The engineering team and design experts of “COZZIA Kangcheng†are dedicated to the extensive research of human body, mind and spirit. They design smart massage products, whether you want to read books on the sofa or sleep. Still want to lift your feet up, or do massage therapy, "COZZIA Kangcheng" smart massage sofa can help you achieve. It can be said that there are products of other companies, we have "COZZIA Kangcheng", and our company has some special products, they do not, our company is superior to other companies in terms of strength and technology. Reporter: "COZZIA Kangcheng" products can be used for physical therapy and nursing from the perspective of medicine. Talk about your views? Liu Zong: "COZZIA Kangcheng" intelligent massage sofa is designed according to ergonomic principles. It adopts sliding support and uniform lifting mode, and is equipped with two imported silent motors. It has various lifting functions, which can meet various free and comfortable postures such as lying down, semi-lying, sitting, etc., and can be according to different body types and The proportional condition, which bears a large curve change of the body, is more safe and comfortable than the ordinary sofa, and is more humanized. At the same time, the spine can be fully rested in the most natural posture, which can effectively protect the health of the spine and play a role of physiotherapy. Reporter: How does the “COZZIA Kangcheng†massage product surpass the opponent's product design concept? Liu Zong: Our company has hundreds of R&D teams and design teams. The designed “COZZIA Kangcheng†healthy home products are pure and beautiful, exquisite craftsmanship, healthy and comfortable, and the humanized functional design is perfectly combined with the thoughtful and intelligent massage system, which can instantly relieve muscle soreness and fatigue, and strive for each consumer. Bringing physical and mental enjoyment and health benefits. “COZZIA Kangcheng†always stands at the forefront of the technology of smart massage household products industry, providing the most sophisticated products that meet the needs of consumers, the most fashionable, artistic, comfortable and health care. Reporter: How does the “COZZIA Kangcheng†massage product ensure the superiority of product quality? Liu Zong: Our Kangcheng company always puts the quality of its products first. Every year, 50 million yuan is invested in product research and development and laboratory construction. Each product has to pass through our company's professional laboratories: electronic comprehensive testing, wear testing, compression testing, strength testing, repeated impact testing and other nearly 100 sets of professional equipment testing. Every product must be checked before leaving the factory to ensure the superiority of product quality. The soft furniture industry is fiercely competitive. The brand awareness is getting stronger. Reporter: What do you think of the software furniture industry? Liu Zong: In recent years, with the improvement of people's consumption awareness and market demand, China's software furniture industry has maintained a high-speed development. Due to the market involvement of some foreign soft furniture brands, it has also contributed to the brand awareness of Chinese software furniture companies. Awakening and maturity. The competition in China's furniture market is becoming more and more fierce. The software furniture enterprises are not only from domestic but also from abroad. In recent years, Chinese enterprises have expanded and upgraded the hardware conditions of enterprises, and cut into high-end products and markets in a timely manner, forming a new growth point for enterprises. They may innovate products, or transform and enhance the image of stores, or “graft†foreign brands. It is to reshape or enhance the brand's reputation and rebuild the product platform of the company's marketing channel to maintain the strong development of the company. At present, China's software furniture market is a mature market with rapid growth and great potential. With the entry of more foreign products and the gradual growth of domestic brands, the Chinese software furniture market will also enter a prosperous stage. The future development of China's soft furniture is broad. . It is the foundation of the steady development and healthy prosperity of the industry that Chinese enterprises strengthen R&D and design, establish high-end brands and deepen internal cultivation. In the post-crisis era, Kangcheng successfully shaped the image of “China's first smart massage homeâ€. Reporter: At present, the home market has already recovered, how do you view the “post-crisis eraâ€? Liu: As the domestic real estate market has become more and more popular, it has also driven the domestic home market. The heating up of the home industry is a major trend. Despite the baptism of the economic crisis, some merchants still seem to have a lingering fear. In the face of new forms, how to highlight the encirclement is the first choice for enterprise development. This economic crisis is the natural law for the survival of the fittest in the whole industry. Enterprises with weak strength and poor products will naturally disappear in the market. Enterprises with strong strength and good products will naturally retain and develop. At the same time, after the baptism of this crisis, the home industry has re-shuffled, which is a big structural adjustment and resource optimization for the whole industry. This is a coexistence of opportunities and challenges, risks and opportunities for our “cozziaâ€. Our “cozzia Kangcheng†company seized the opportunity of reshuffling the home furnishing industry, giving full play to the resource advantages of “cozzia Kangcheng†company, relying on the strong technical research and development advantages and capital advantages of the head office Mengfali Technology (Group) Co., Ltd. Integrating the COZZIA brand resources of the United States and adopting a series of effective measures, it successfully shaped the image of “China's first smart massage homeâ€. Reporter: I wish the Kangcheng company's exhibition a complete success. Liu total: Thank you!
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