Judging from the situation of exhibitions, Chengdu Furniture Fair has attracted more and more domestic and international exhibitors, and is moving towards a benign and sustainable development path. Compared with its positioning, Qingdao Exhibition, which is based on the Chinese furniture domestic market, The Suzhou Exhibition has become a unique show, and the Dongguan Exhibition is a double peak and a smashing, each with a different pattern. Behind the Chengdu exhibition is a prosperous dynasty. Regarding the exhibition data, the number of visits and the turnover may make people suspect water, but the "display number" can be used as evidence of iron to prove its rise and fall. Dare to evaluate the "Chengdu exhibition is getting better" is precisely because of this: we increase the number of booths by about 1000 to examine the development of Chengdu Exhibition: 494 in 2000, 1,200 in 2004, 2,200 in 2005, 2006 3,234, 4,000 in 2009, 5,500 in 2010, and 6,000 in 2011. Judging from the situation of exhibitions, Chengdu Furniture Fair has attracted more and more domestic and international exhibitors, and is moving towards a benign and sustainable development path. Compared with its positioning, Qingdao Exhibition, which is based on the Chinese furniture domestic market, The Suzhou Exhibition has become a unique show, and the Dongguan Exhibition is a double peak and a smashing, each with a different pattern. Behind the Chengdu Exhibition is the healthy and vigorous development of the flourishing dynasty Chengdu Furniture Fair in recent years. For this reason, it is related to the development of Chengdu and its surrounding agglomeration industry: enterprise development and Chengdu City Exhibition are mutually beneficial and mutually beneficial. Into the Chengdu industry and market expansion has given a stronger synergy. It can be said with certainty that compared with the Qingdao Exhibition and the Suzhou Exhibition, the advantage of the Chengdu Exhibition may be more obvious. This is the furniture dynasty that has risen in recent years. The innovation, upgrading and prosperity of this dynasty also directly affected Chengdu. Innovation, upgrade and prosperity of the exhibition. It can be said that Chengdu Exhibition is the touchstone of the rise and fall of Chengdu furniture. It is necessary for Chengdu Furniture Company to make a one-year effort on this stone and measure its own weight. In recent years, the improvement of design innovation ability of Chengdu furniture enterprises, the strengthening of the overall brand image, the transformation of enterprise management, the acceleration of the creation of furniture parks, and the strengthening of regional brand awareness are all in Chengdu. reflect. Looking back at the Chengdu Exhibition in 2000, the marketing innovation of Sichuan enterprises was first revealed. In 2009, it has already created a “preferred platform for the purchase of furniture dealers in the mass marketâ€. In 2010, Chengdu Exhibition proposed “building high-end industriesâ€. “Creativity changes life†also reflects the ambition and confidence of Chengdu enterprises to stabilize the second and third-tier markets and to expand and realize the sustainable development of the brand. ——It can be said that if the Chengdu-based exhibition is compared to the table, it will be the strength of the inner enterprise, and it will be the enthusiasm of the Chengdu exhibition. Unprecedented industry attention According to early exhibitors, the Chengdu exhibition just started as a large “product fairâ€. Twelve years have passed, and although its positioning has been rooted in the importance of attracting investment, it has always been a trade professional exhibition with more competitors recruiting more companies as the core standard, but with this "trade fair" more and more Big, now, along with the sellers during the exhibition, there are also furniture companies across the country including coastal, Jiangsu, Zhejiang, Jiangxi and Shandong: Significant changes are the presidents and related high-level executives of the first-line furniture companies from coastal to Chengdu this year. It is even rumored that the tickets for Guangzhou and Shenzhen to Chengdu on the evening of July 2 were booked by the coastal furniture enterprises; and the enterprises from Jiangxi were hundreds of enterprises from the government team. According to witnesses, around July 1st, Zhangzhou The flight to Chengdu is close to the charter of Nankang furniture industry. In addition, there are more amnesties from the home circulation industry and “the Secretary-General’s delegation†from 30 provincial and municipal furniture associations across the country. In fact, with 2008 as the node, before the coastal first-line enterprises were rarely targeted in the second and third-tier cities, the two companies opened up a battlefield, the well water does not commit the river; after that, with With the rapid development of the second and third-tier markets and the relative sluggishness of foreign trade and first-tier markets, coastal enterprises can face up to the Sichuan enterprises. To learn their strengths, they must look at the Chengdu exhibition. As the market sinks and the speed expands, coastal areas, The number of high-end enterprises in Jiangsu and Zhejiang provinces is estimated to have reached a new high this year – they have begun to admit that they have to benefit from the second and third tier markets, and Sichuan enterprises have great rivals and teachers in product development, brand operation, channel development and terminal marketing. Especially for product development, “In the past, I would feel that the exquisiteness of the product is really better than that of the coastal area, but I am amazed at the quality and sales created under cost control.†I am told by the person in charge of the coastal enterprise. Reporter, "This is the main reason for me to study." And similar to Chengdu's furniture positioning, Jiangxi furniture companies that mainly control the second and third-line markets in the west and south of the country have made a special trip to Rong, mainly studying styles and operations. For them, though Close to Guangdong Sanzhan, but it is better to follow the example of Sichuan enterprises that have started in the same period, but have already taken a few big steps. What has changed "creative change in life"? According to early exhibitors, the Chengdu exhibition just started is like a large “product fairâ€. Twelve years have passed, and although its positioning has been rooted in the importance of attracting investment, it has always been a trade professional exhibition with more competitors recruiting more companies as the core standard, but with this "trade fair" more and more Big, now, along with the sellers during the exhibition, there are also furniture companies across the country including coastal, Jiangsu, Zhejiang, Jiangxi and Shandong: Significant changes are the presidents and related high-level executives of the first-line furniture companies from coastal to Chengdu this year. It is even rumored that the tickets for Guangzhou and Shenzhen to Chengdu on the evening of July 2 were booked by the coastal furniture enterprises; and the enterprises from Jiangxi were hundreds of enterprises from the government team. According to witnesses, around July 1st, Zhangzhou The flight to Chengdu is close to the charter of Nankang furniture industry. In addition, there are more amnesties from the home circulation industry and “the Secretary-General’s delegation†from 30 provincial and municipal furniture associations across the country. In fact, with 2008 as the node, before the coastal first-line enterprises were rarely targeted in the second and third-tier cities, the two companies opened up a battlefield, the well water does not commit the river; after that, with With the rapid development of the second and third-tier markets and the relative sluggishness of foreign trade and first-tier markets, coastal enterprises can face up to the Sichuan enterprises. To learn their strengths, they must look at the Chengdu exhibition. As the market sinks and the speed expands, coastal areas, The number of high-end enterprises in Jiangsu and Zhejiang provinces is estimated to have reached a new high this year – they have begun to admit that they have to benefit from the second and third tier markets, and Sichuan enterprises have great rivals and teachers in product development, brand operation, channel development and terminal marketing. Especially for product development, “In the past, I would feel that the exquisiteness of the product is really better than that of the coastal area, but I am amazed at the quality and sales created under cost control.†I am told by the person in charge of the coastal enterprise. Reporter, "This is the main reason for me to study." And similar to Chengdu's furniture positioning, Jiangxi furniture companies that mainly control the second and third-line markets in the west and south of the country have made a special trip to Rong, mainly studying styles and operations. For them, though Close to Guangdong Sanzhan, but it is better to follow the example of Sichuan enterprises that have started in the same period, but have already taken a few big steps. What has changed "creative change in life"? After all, Chengdu Exhibition is based in Chengdu and radiates to the southwest. Exhibitors mainly rely on Sichuan and Chengdu furniture enterprises. In the history of Sichuan furniture development, they have been labeled as “imitation†and “plagiarism†and have low value (only satisfied) Third- and fourth-level market demand) and other labels. “Furniture can only improve its specifications with creative design and eyesight.†It is based on the consensus that this year’s Chengdu Exhibition will be the theme of “creative change lifeâ€, highlighting the development of Sichuan enterprises in research and development in recent years. Heart and effort. At the same time, Hall 1 will be set as the theme gallery of the exhibition, “Creative 茧â€, and “Creative 茧†will be exhibited. “Creative 茧†will be set up for a small time and the number of exhibitors will be relatively small. The effect of the pavilion has not yet reached the design ideal. In this regard, Cheng Wen, the president of the “Creative 茧†main creative design agency, pointed out: “This year’s 'creative 茧' has attracted many visitors, but from a professional point of view, the effect is not very Ideally, there are also differences with the previous design drawings. I hope that the creativity of 'creative art' can be retained, and the future exhibition effects can be more and more ideal. There are more and more creative presentations, and more and more companies are interacting and participating. Come in". In general, this exhibition is based on the theme of “creative change of lifeâ€, and Sichuan furniture has created a “creative card†that is surprising. Talking about the improvement of Sichuan furniture design level, Rong Weiwei, secretary general of Sichuan Import and Export Chamber of Commerce, said that improving the independent innovation ability of the furniture industry will be an important starting point for Chengdu furniture to transform into advanced manufacturing. Solid wood trend, plate-type enterprises have to pass through this exhibition chinaren, it is not difficult to find a feature: the original enterprises that do not do solid wood furniture have launched a new series of solid wood furniture, this is the same as the March three exhibition in Guangdong "The same strain." However, in the choice of channels, there are careful considerations in the Sichuan-based enterprises. For example, Levi's furniture chose to avoid the Guangdong market and did not confront the Guangdong furniture enterprises. Because of this, Levi's has been slaughtered in Jiangsu, Zhejiang and northern markets. Li Xiangyong, the person in charge, also pointed out that because of the financial crisis, some excellent hand-worked carpenters from Sichuan who worked in the coastal areas returned to the mainland, and Sichuan enterprises provided opportunities. After visiting the exhibition, Mr. You Guozhong, the chairman of Renhao Furniture, a Guangdong furniture company, also suggested that Sichuan enterprises: "must take the road of differentiation, how to blindly do solid wood, without the positioning of their own analysis, and ultimately will not succeed. It will also have a bad impact on the entire industry. He believes that "there are indeed many companies that have launched solid wood furniture series, and they have done a good job, which is worthy of recognition. According to its analysis, the current solid wood furniture market is not saturated, and Sichuan enterprises still have opportunities. It seems that this should be a useful temptation. The background is that subjectively, the product development and market necessary for the development of enterprises The development of large-scale enterprises such as All-Friends, South, Longdu, and Prince of Hong Kong. The objective situation lies in: on the one hand, the scale of giant-plate enterprises is expanding rapidly, and the speed of equipment renewal has led to a large expansion of production capacity and a significant cost reduction; On the other hand, the market has shrunk, and the purchasing power of consumers has fallen sharply. This has led to small and medium-sized plate companies, especially those with backward equipment and high production costs. In addition to the rise of “solid wood furniture†on the wave of consumption, this has given the panel-type enterprises a test. In the next few years, panel furniture has to be related. At the Chengdu exhibition, a panel-type corporate marketing director also expressed similar views. He said, "There is a strong wait-and-see attitude this year, and there are fewer actual orders. "Furniture" for "home", "whole" atmosphere is strong "Suddenly like a spring breeze, thousands of trees and pears bloom. "Replacing the "All Friends Home" with "All Friends Furniture" is the most conspicuous. The audience suddenly found that the words "furniture" and "furniture" have begun to decrease drastically, and the number of the homes, the emperor standard home, Good landscape home, Bayi home, Yadu home, Pinee home, superb home... More than 15 Chengdu enterprises have changed their trademarks to “homeâ€. Changes in development strategy - this may be the second stage of strategy. Looking back, the first stage is that furniture companies go from single furniture to diversified furniture, such as the jewel of the TV cabinet, the south of the sofa, the wave, At present, all the furniture from the dining room series to the bedroom series can be made, and the operation of the independent big store has provided consumers with one-stop service of furniture. On this basis, obviously they still want to go forward. Farther, through the cross-border integration, cross-border integration, complete all the business involved in the consumer's housing start to the living process - this is the purpose of their re-marking, the "whole" concept jumped out, but To do a good job of "whole home" requires a larger product line, a wider sales channel, and a stronger integration of resources - the process of integration is precisely the process of a giant furniture service-oriented enterprise gradually emerging and achieving market monopoly - - Let's look at the battle of the Central Plains. The Red Apple "come to Rong, Sichuan enterprises have finally seen the "wolf" in the past two years. There are a lot of comments about the Guangdong enterprises holding the group into the river, but in fact, Guangdong enterprises have not made any obvious move. This exhibition, special 10
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