An enterprise actively deploys the automotive electronic sign market

On December 29, the State Administration of Quality Supervision, Inspection and Quarantine and the National Standardization Administration approved the issuance of six national recommended standards for motor vehicle electronic identification. The standard will be officially implemented on July 1, 2018. The six standards issued this time include " Safety Technical Requirements for Motor Vehicle Electronic Signage", " Safety Technical Requirements for Motor Vehicle Electronic Marking and Reading Equipment", "Installation Specifications for Motor Vehicle Electronic Marking Reading and Writing Equipment", etc. Technical Conditions "GB7258-2017 mandatory standards will be replaced by the current GB7528-2012 standard from January 1, 2018 and will be implemented. The new version will increase the installation of automotive electronic signage and other relevant regulations.

The automotive electronic signage market is about to open fully

As early as 2016, to promote the installation of electronic identification on the car has been the rise of the signs, Wuxi pilot devaluation, followed by Beijing and Shenzhen have been launched a pilot implementation of electronic identification in the car, this, according to the Ministry of Public Security Traffic Management Science Research The content plan for the draft of the "General Technical Conditions for Automotive Electronic Signage" drafted will set up 1 million monitoring points nationwide. In the future, the core areas of the city where congestion will occur will be monitored using electronic license plates. The introduction of the six national standards for automotive electronic identification, under the policy blessing, is expected to become the first year of the full opening of the automotive electronic sign market in 2018.

It is possible to estimate this emerging blue ocean market. At present, China's car ownership is continuing to increase. It is expected to reach 270 million vehicles by 2020. The car electronic logo will be spread nationwide and will cover more than 300 prefecture-level cities nationwide. According to preliminary statistics, the automotive electronic logo will form a market scale of 10 billion in the future, and the market prospect is considerable.

Vehicle "electronic ID card"

The automobile electronic logo, also called the electronic license plate, is the "second-generation ID card" of the automobile, and contains comprehensive information such as the vehicle number plate, the type of the license plate, the type of the vehicle, the validity period of the inspection, the nature of use, the displacement, and the power. The automotive electronic logo uses ultra-high frequency radio frequency identification (RFID) technology to achieve accurate identification of vehicle identity, dynamic collection of vehicle information and massive collection of traffic information.

Its working principle is similar to that of the access control system, but it is much larger than the access control system. It has the advantages of large amount of information, fast reading speed and long reading distance. It can read the vehicle number plate and vehicle type without stopping. The use of information and other information can effectively make up for the insufficiency of traditional traffic technology monitoring equipment to accurately obtain vehicle identity information.

The automotive electronic identification hardware system consists of three parts: automotive electronic identification reader, reader antenna and automotive electronic identification label. Among them, the automobile electronic identification reader and antenna are mounted on the pole of the road surface; the automobile electronic identification label is mounted on the front windshield of the vehicle. When the tag with the electronic identification of the car enters the read/write range of the reader, the reader provides energy to activate the passive electronic identification tag to complete the information interaction.

As an important part of smart transportation, automotive electronic identification can be used not only for traffic flow statistics, key vehicle supervision, bus signal priority control, parking (access control) management, pass permit management, road limit prohibition management, off-site law enforcement, etc. It can be used in other industries such as public travel services, road tolls, environmental law enforcement, and urban transportation planning. In addition, the application of automotive electronic identification is of great significance to public security organs in combating illegal activities involving crimes, maintaining public security, stabilizing terrorism, and protecting the lives and property of the people.

An enterprise actively deploys the automotive electronic sign market

Although the promotion of automotive electronic signage is only at an early stage, it has long been concerned by the capital of various parties. Many of these security companies rely on the business of intelligent transportation, and the layout of the automotive electronic signage market is launched in the first time. Including Gao Xinxing, Suzhou Keda, Dahua shares and so on.

2016, high emerging Holding subsidiary shares ZTE ZTE Zhaopin, the layout of intelligent transportation electronic license plate business to seize the initiative, and electronic license plate as the starting point to build a new generation of car networking business model; in March 2017, through the acquisition of Jiangsu Kodak Instinct 40% equity quickly cut into the smart electronic identification market; Dahua Auto Electronics logo has been integrated into its intelligent transportation industry solutions, closely following the management core application needs of the public security and transportation departments.

With the deepening of the popularization of technology applications such as car networking and intelligent transportation, the network management of vehicles is an inevitable trend. As the electronic ID card of the vehicle, the electronic identification of the car will undoubtedly become the basis for the development of the Internet of Vehicles and the intelligent transportation industry. With the release of the national standard for automotive electronic identification, this market will usher in the trend of the original!