The development of bathroom hardware in the event of a "broken leg"

The influential sanitary ware market in China can be divided into three sections: Guangfo area, Nan'an area, Fujian, Jiangsu, Zhejiang, and Shanghai. According to the author's understanding, the sanitary ware product line in each area is very obvious. The Guangfo area is dominated by ceramic sanitary ware. The Nanan area in Fujian Province is dominated by faucets and hardware. The obvious characteristics of Jiangsu, Zhejiang and Shanghai are balanced distribution, with no obvious features and scattered. Because of this feature, from the perspective of product quality and brands, it seems that Guangfo and Fujian Nan'an are more cohesive and core competitive. In comparison, the cohesiveness and core competitiveness of Jiangsu, Zhejiang and Shanghai regions have appeared weak. Based on this, SouFun author comprehensively visited Jiangsu, Zhejiang and Shanghai sanitary ware factory, with the most real site investigation to anatomize the current status of Sanitary Ware brand in Jiangsu, Zhejiang and Shanghai, and to give consideration to Chinese sanitary ware companies, especially sanitary companies in Jiangsu, Zhejiang and Shanghai.

Why do international brand names encounter transformation problems?

Hecheng sanitary ware can be said to be the only bathroom brand in China that enjoys a good international reputation. Up to now, Hecheng Sanitary has been developing for 80 years, which is rare in the Chinese sanitary ware industry. In the visit to the Hecheng Sanitary Factory in Suzhou, the author clearly felt that the production line of the branded company was orderly, well-organized, and the skill of the factory's workers, especially the strict control over the product quality, left a deep impression on the author. The impression also shows the strength of its 80-year brand. At the same time, I also feel that the homogeneity of the products in the factory is serious. In the production of products, mostly based on traditional household toilets, the appearance of a little too compliant.

For the same period as the raw material mud for toilet production, He Shiqiao, chairman of Hecheng bathroom, also accepted the author's interview. Asked how the brand enterprise in 80 years to break through, Qiu Shiyi said that "breakthrough" is also a problem that has been considered by Hecheng Sanitary. In the past 80 years, Hecheng Sanitary had a lot of breakthrough actions. For example, sanitary companies chose celebrity spokespersons, and they exclusively promoted the same song for entertainment as a propaganda. They are all major initiatives in the industry. To date, 80-year-old bathroom brands have found a breakthrough and it seems to be obviously difficult. It seems that there is no good breakthrough point to seek a strong breakthrough. Speaking of breakthroughs, He Jianda, general manager of Hecheng Sanitary, raised the example of a three-liter toilet. The so-called three-litre toilet is said to have already had this technology as early as one year ago, and it has also passed various certifications completely, but it was tested in a special way in a special occasion with a special chance to leak water. Advanced, but no way, and quality assurance into a bathroom can not be lost. So you can only recover this product afterwards. From this example, we can feel that this is a very responsible company. At the same time, it also reflects that when our companies face breakthrough innovations, they will inevitably encounter various difficulties, and these difficulties will to some extent. Constrained the company's brand development. But this is another difficulty that has to be dealt with. The branded sanitary ware companies also feel very helpless.

Direct smart bathroom brand, "double high", how to extract business?

On August 17, 2011, the author visited the Oulusha brand, which focuses on producing intelligent bathroom products. Meilu Bin, general manager of Oroza, expressed to the author his views on the development of Chinese sanitary ware companies and revealed to the writer that olusa, which has been developing for more than 10 years, has a computer steam shower room and sauna room. Bathrooms, bathroom showers, sanitary ware, sanitary ware, ceramic sanitary ware, hardware faucets and other industries also enjoy a certain reputation. However, the real market will obviously feel "stressful." Smart bathroom is currently the main direction of the bathroom brand in the future, but the current market demand for smart bathroom, and bathroom brand companies and professionals do not imagine the prospect. Especially in the strength of policy support in the Jiangsu and Zhejiang regions, it is obviously weaker than the Guangfo area and the Fujian Nan'an area. At the same time, because the intelligent bathroom masters not only the toilet manufacturing technology, but also needs a strong core R&D technology, both of which are two fatal elements of high cost and high technical difficulty. Under the pressure of this "double height", Mei Subin said that he is at a loss.

According to the author's understanding, Jiangsu, Zhejiang, and Shanghai region's policy support for sanitary ware enterprises is far lower than other regions. The Secretary-General of the All-China Federation of Industrial and Commercial Bathroom Committee Xie Xin said in an exchange with the author that based on his knowledge of the sanitary ware industry, the pressure on sanitary ware companies in Jiangsu, Zhejiang and Shanghai in the three sanitary ware industry bases in China is indeed Because of this, many sanitary ware companies in Jiangsu, Zhejiang, and Shanghai will gradually shift their focus to other regions such as Guangzhou and Foshan to diversify their pressures and gain opportunities for their survival. At the same time, this is also the main product line in Jiangsu, Zhejiang, and Shanghai. One of the obvious reasons.

Zhejiang Pinghu shower room single exit, refused to sell?

In the sanitary ware factory in Jiangsu, Zhejiang and Shanghai, Pinghu has formed a unique block industry. With the production of shower rooms as the leading product and the sales route as the export-oriented Pinghu Sanitary Ware mass distribution area, it shows a strong force. As a result, I specifically entered Pinghu City, Irving Ware and Tianyi shares. These two companies are representative brands of Pinghu Sanitary Ware. In the Pinghu Sanitary Ware sector, sanitary ware companies are export-oriented companies, which are commonly referred to as OEM manufacturers. Therefore, in foreign markets, although these companies can get a certain profit, but the brand influence is obviously weak. During the visit, the person in charge of Irvine Sanitary Ware stated that there is a root in the fact that there is no involvement in the domestic market. Pinghu Sanitary Ware mainly focuses on low-end and export-oriented products. It is still necessary to improve quality and technology. Although it can be managed in the form of an OEM manufacturer and can obtain certain profits, it is indeed a gap compared to foreign brand companies. If exports are converted to domestic sales, there will be obvious disadvantages in terms of technical strength and product design. Although they also want to occupy a certain share in the domestic market, they obviously feel that they are unable to do it.

Hu Yongjie, deputy director of the general manager of Tianyi Co., Ltd., one of the few large and medium-sized companies in the region, said that “the current products are mainly foreign trade exports, and they also hope to occupy a certain share in the domestic market, but the current situation is Look, will encounter a lot of difficulties, Tianyi shares also began to try to enter the sanitary products into the domestic market in the form of e-commerce, but it is estimated that this is only a tentative move of Tianyi shares to the domestic market." The Secretary-General of the All-China Federation of Industrial and Commercial Bathroom Committee Xie Xin also stated that he has doubts about “export to domestic sales”. From the perspective of the factory’s equipment, technology, and the perfect corporate management system, the company is fully capable of seizing the market. However, it seems that these export-oriented companies are very worried about entering the domestic market.