Reverse furniture marketing to understand the positioning
For a long time, the marketing of an enterprise is to have products, reinvent the concept, and engage in pricing and positioning before deciding where to sell. This is like getting the furniture done and the decoration done before looking for a house. How to think the other way around? Consider first what crops you are suitable for, what seeds we will buy, what fertilizers, what pesticides. For example, in the desert, if you have to plant tropical rainforest plants, then you must not live. When we think about the entire business path, we actually need to focus on where the channel is, channel is the first, consider the channel first. If the channel is placed in the second place, all of the previous work may be done in vain. Why haven't all luxury goods been made in China? Because of limited channels, many listed companies have launched a high-end men's clothing and women's clothing, which can't be done well. A lot of resources are invested, and the money is useless. Once the channel model is set, your marketing model and mix will also change, because the pure business model and business flow model have passed. New marketing methods must be used to acquire customers in batches with the smallest channel cost, and then better conversion. Among today's opportunities in China's Xianghe furniture market, there are opportunities for channel changes, sales opportunities for channels and consumer contact points-this is the biggest opportunity. Not all furniture, all decoration is suitable for all houses. For example, to do TV shopping, to meet the characteristics of TV shopping, we must consider whether we can grab the main prime time and gold counter, if we grab the sales volume, we will be guaranteed. If you are at a secondary counter, for example, in the morning period, you must consider the product mix of the old man and the old lady. At this time, what kind of price is acceptable to him, and to what extent should the cost be controlled. In turn, according to your counter, your target customer base, your cost structure, and then come to make your furniture, consider your products, consider your price mix, can you play. "Where is the house" is reverse thinking on the surface, and is actually the first step of positive thinking. In the past, our business logic was wrong. If we still follow the original logic, we must be dead. The first is to consider the sales channel, then around the sales channel, consider how to expand, how to scale, if it can be copied, and then come to combine products. Around this product, around the cost of the channel, consider how you can make money on this channel, you can continue to communicate with consumers, and finally build your marketing system. This is a true trilogy that we can let the enterprise grow fast today, otherwise, according to the old road, a lot of decoration materials were produced, a lot of furniture was produced, and finally the house was too small to be inserted, only subtraction, Even abandon. The right thing is to think about the house first, build the house first, then do the decoration, then the furniture, and then settle in. Tape measure is a commonly used tool in daily life, and it is one of the necessary tools for the family. Luban ruler, Feng Shui ruler, and Wen Gong ruler are also Steel tape measures. Steel tape measure is a common tool for construction and decoration. Rubber Tape Measure,30M Metal Tape Measure,Rubber Measuring Tape,Best Steel Tape Measure Yucheng tengxu Measuring Tool Co., Ltd , https://www.txhardwaretools.com
The first thing the enterprise does is " furniture ", then do the decoration, and then go to the house in the third step. First make a great set of furniture products, apply some paint to the furniture to add some value, and then name it, it is the brand. Then determine the price, and use the different materials in the middle and high to make each one become the positioning. Next, an idealized model is formed. If there is more furniture, open a store, and then design the store model. Finally, I thought of the store going to the ground and started looking for a house to land. When I thought of such expensive things and such a good decoration, it must be the best business district in the first-tier city, and the consumer is targeted at high-end consumers. Unexpectedly, there was a very embarrassing situation in the first-line business district-they were all full, and good places with sales have been occupied by big brands and international brands. It is very difficult to enter again. In this case, your furniture is ready and the decoration is also good. If there is no house matching, you can only take the second place, and there will be a big problem in the place you will find. Insufficient flow of people, and capable consumers have not attracted hit, so it led to total failure.
Channels are like houses. Your furniture in different houses should be different. We used to produce a bunch of furniture, and found that this channel is not correct again. Today, the first thing we have to think about is not to ask for furniture, but also to think about decoration. In the end, are you going to sell in 1 bedroom and 1 hall, or a villa to sell, first consider the characteristics of the channel. "Where is the house" should be the first. This is what we do. When we want to grow fast, we have to think upside down.
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